Masticulture is a locally owned and operated outdoor activities specialist in the mastic village of Mesta on Chios island in the Aegean Sea. It is the first travel company specialising in ecotourism on the island. Its goal is to provide a broad variety of activities related to Chios island environment (natural and social) as well as the people, businesses and associations representing the local traditions and culture of Chios. This takes place on an island that has remained broadly untouched by the tourism development of the last few decades. Chios has also managed to keep its rural societies present because of its active agricultural sector, which until today continues to be the chief source of employment for the many of villagers on the island, whilst also functioning as a prime factor in Chios ' sustainable development.